Our Work
Lil’ Steps to a Digital Marketing Transformation
The Challenge
Lil’ Steps Wellness had a website, but it wasn’t built to grow the business. There were:
- No service/product pages
- No online payment or registration system
- No way to generate or track leads
This meant that programs like Summer Camps — a major revenue driver — had to be registered manually, taking up the owner’s time and limiting growth.
The Solution
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We created a full digital marketing foundation:
- Built product/service pages for each program
- Integrated online registration and payment systems
- Launched a multi-channel marketing campaign:
- Organic and paid social media
- Email marketing
The Results
Website Traffic Growth
2023: Averaged 900–1,200 monthly visitors
2024: Grew to 1,400–2,100 monthly visitors
2025: Traffic nearly doubled again, peaking at 3,000+ monthly visitors
Engagement & Visibility
- Pageviews: Increased from ~2,000/month in 2022 to over 7,000/month in 2025
- Social Traffic: Facebook went from double-digit clicks in 2022 to 600–900+ visits/month in 2025
- Email Marketing: Became a consistent traffic driver, peaking at 311 visits (Feb 2025)
- PR/Referral: New listings (like Psychology Today) now bring 20–40 visits/month
Lead Generation & Conversions
- Summer Day Camps: Sold out within 5 days of launching in 2022 with the new online registration system
- Referral Forms (tracking introduced in 2025):
- 500+ forms submitted in the first 7 months of 2025
Business Impact
- Lil’ Steps moved from manual, time-consuming registrations & referrals to an automated, scalable system.
- Marketing campaigns are now tied directly to business outcomes — proving ROI with tracked leads and sold-out programs.
- The combination of digital infrastructure, PR visibility, and multi-channel campaigns turned Lil’ Steps’ website into a true growth engine.
Key Takeaway
In just two years, Lil’ Steps went from a static website with no conversion tracking to a measurable marketing system that doubled traffic, drove 500+ leads, and filled programs in record time.
Client Feedback
“Lynne has been alongside me through so many stages of my business journey. What I value most is that she doesn’t just bring ideas — she brings strategy, clarity, and the kind of follow-through that actually moves things forward. Over the years, our work together has not only helped me grow Lil’ Steps, it has given me the confidence and space to think bigger about what’s possible. Having her as a trusted partner has truly changed the way I run my business.”
Lucy Sloan | Director & Founder
Building a Stronger Digital Presence
The Challenge
Del’s Exteriors was investing heavily in Google Ads, but the leads were poor quality. Their website existed but it wasn’t optimized for organic search and was underperforming in generating traffic.
On top of that, the business had no social media presence and no marketing strategy to guide efforts, leaving their digital footprint fragmented and ineffective.
The Solution
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We overhauled their digital presence by:
- Redesigning and optimizing the website to improve visibility, user experience, and keyword performance.
- Implementing SEO best practices on every page to improve organic rankings and reduce dependency on paid ads.
- Launching social media channels and establishing a consistent posting schedule to build brand awareness and trust.
- Developing a marketing strategy to guide campaigns, content, and ongoing performance tracking.
The Results
Within the first year of implementing the new strategy, Del’s Exteriors saw measurable improvements:
- Website traffic doubled, with organic search becoming the top source of leads.
- Quality leads improved significantly, with a 40% decrease in cost per lead compared to Google Ads spend before the changes.
- Pageviews increased by 65%, and visitors spent more time on site, engaging with service pages and contact forms.
- Referral form submissions grew month over month, creating a steady pipeline of new business opportunities.
New social channels drove brand awareness, with Facebook emerging as a top referral source to the website.
Highlight Stat
65% increase in pageviews and a 40% drop in cost per lead — proving the shift from ad spend to organic growth and consistent social presence was the right move.
This client is part of the Growth Endurance Program — our exclusive, invite-only partnership for businesses committed to long-term growth through strategic marketing.
Client Feedback
“Before working with elleRoy Consulting, we were spending too much on Google Ads and not seeing the results we wanted. Our website wasn’t bringing in leads, and we had no real presence on social media. Lynne and her team completely turned that around. The new website looks incredible, we’re showing up higher in search, and we’re finally getting quality leads without overspending on ads. The social media presence has also helped us connect with more people in our community and build trust with potential clients. We’ve seen consistent growth month over month, and I feel confident knowing there’s a strategy in place to keep moving us forward.”
~ Norm, Co-owner, Del’s Exteriors
Wired For Growth at ibew Training
The Challenge
Warren, Director of the IBEW Training Center, came to us with a clear challenge: the Training Center needed to recruit more Level 1 / pre-employment electrical students.
The issues were clear:
- No dedicated website to generate leads or share program details
- No Google Business profile set up
- No way to track website analytics or measure results
- A weak social media presence with little engagement
- No structured plan or strategy to attract prospective students
Class sizes were falling short, and recruitment goals weren’t being met.
Our Solution
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We partnered with Warren to build the foundation needed for growth.
We launched a new website at ibewtraining.com, designed to generate leads and track performance.
Key features include:
- Easy-to-find application forms and calls-to-action
- Mobile-friendly responsive design
- Search-optimized content for better visibility
- Testimonials to build credibility
- Google Analytics integration to measure traffic, leads, and user behavior for the first time
Social Media
We developed a social media plan to connect with prospective students and showcase the benefits of a career in the trades. This included consistent posting, student success stories, and interactive content that encouraged questions and built trust.
Advertising
We launched a Google Ads campaign targeted at individuals searching for trade careers and electrical training. This funneled qualified traffic directly to the website, creating a steady flow of prospective students.
The Results
With a dedicated website, tracking tools, and a focused strategy, the Training Center saw measurable improvements:
- Leads & Enrollment
- Before: Inconsistent applications and unfilled classes.
- After: Full Level 1 classes months in advance with the largest waitlist to date.
- Website Performance (2024–2025)
From launch, the website attracted steady growth:- Over 6,000 monthly views at peak
- Monthly user counts increased from ~750 in early 2024 to over 4,200 by January 2025
- Application leads steadily generated each month (up to 20 in April 2025)
- Analytics gave the Training Center visibility into what was working — something they didn’t have before
- Traffic Sources
- Paid search became a major driver of leads, with campaigns regularly generating over 1,000 monthly visits.
- Organic search and referral traffic grew steadily, showing the impact of SEO and outreach.
- Social media activity shifted from nearly inactive to a consistent traffic source.
Client Feedback
“Before working with Lynne, we could never fill a class. Now, not only are our classes full, but we’re seeing bigger class sizes, full sessions months in advance, and the longest waitlist we’ve ever had. I knew marketing would make a difference, but I didn’t expect it to work to this extent.
Lynne has been more than a marketing partner, she’s been a true advocate for our Training Center and the trades. She understands our goals, takes the time to listen, and brings creative ideas to the table that actually get results. Working with her has given us confidence that our message is reaching the right people, and the impact on our program speaks for itself.”
— Warren, President & Director Apprenticeship & Training, IBEW Training Center